You can find the DuckDuckGo Privacy Essentials extension on Google’s Chrome Chrome Web Store, which is actually pretty hilarious. It recommends that users not use Chrome, of course, but for those that do, this extension will provide the protections users may want. To install the DuckDuckGo extension, open Chrome or Firefox and browse to the DuckDuckGo home page. While Google is positioning this as more privacy respecting, the simple fact is tracking, targeting, and profiling, still is tracking, targeting, and profiling, no matter what you want to call it.”Īccording to DuckDuckGo, Topics (which replaces FLoC, or Federated Learning of Cohorts) and FLEDGE (First Locally-Executed Decision over Groups Experiment, basically the Privacy Sandbox) will only be enabled in Google Chrome. These new methods enable creepy advertising and other content targeting without third-party cookies. FLEDGE enables your Chrome browser to target you with ads based on your browsing history. If you don’t have it on your phone yet, the part circled in red on the image below. “Topics uses your Chrome browsing history to automatically collect information about your interests to share with other businesses, tracking companies and websites without your knowledge. On an iPhone, that means hit the button circled in red in the image below. Download the browser extension (available on Chrome, Firefox, Internet. “If you’re a Google Chrome user, you might be surprised to learn that you may soon be automatically entered into Google’s new tracking and ad targeting methods called Topics and FLEDGE,” DuckDuckGo explains. Open your browser preferences/settings and set DuckDuckGo as your default search engine. DuckDuckGo today announced the availability of DuckDuckGo Privacy Essentials, a Chrome extension that will block Topics and FLEDGE, Google’s new tracking and targeting methods.
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